July 01, 2010

Gucci Gone Green

Have you ever imagined a luxury brand be so creative and environmentally friendly? GUCCI has has given all its efforts in its production by launching its eco friendly programme to reduce the dependence on materials and used 100% paper for the packaging.These new shopping bags are Forest Stewardship Council (FSC) certified and are made of 100% recyclable paper.


Frida Giannini, the creative director of Gucci, has designed around $180 limited edition T-shirts with organic cotton and natural dyes.

The Gucci Group also coincide with the launch of a new movie about the plight of the planet Earth.

Many actresses have taken step further to buy the products and by this way participating with gucci to be ENVIRONMENTAL FRIENDLY. But is it a new way to promote your products and to sell them in the market, OR to buy them and to be the spotlight? ANYWAYS..
See the Beautiful Gorgeous actresses in green for Gucci




















Camilla Belle sparkles at a private cocktail party at the Gucci store in the Iguatemi Mall in Sao Paulo, Brazil on Wednesday night (May 6).








Evan Rachel Wood celebrates a private party celebrating the Gucci Icon-Temporary Flash Sneaker Store in New York City on Saturday night (October 24).














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